An EU directive exists since 2004 which allows member states to place graphic photos of people suffering from disease associated with tobacco on cigarette packs. No country in Europe has yet implemented the directive, but an Irish Department Of Health official revealed Ireland is actively considering introducing this measure. It seems 'experts' have told them written warnings currently in place on cigarette packs have little deterrent effect, but feel graphic images of diseases will be more effective. Canada and Australia currently require cigarettes to be labelled with photographic warnings and Ireland seems set to be the first European country to follow this example.

Recently 'Irish Health' authorities have spent millions on graphic television and print advertisements to coincide with the introduction of the smoking ban to little effect. Recent figures released by the Office Of Tobacco Control show an increase in the numbers smoking cigarettes purchased in Ireland. This despite a draconian ban on smoking and unprecedented anti-smoking advertising in the media.

Smokers may also face a price increase. If Professor Clancy from ASH has his way, Irish smokers will have to pay out €8.40 for twenty Cigarettes. He is unhappy that the Irish government have not increased tax on cigarettes in the two years since the ban was introduced and has called for a €2 increase on a pack of twenty.